The 110-Year Trans-Pacific Cultural Dialogue: Moutai's Dual Anniversary Brand Celebration Prepares for Grand Opening in the United States
SAN FRANCISCO, Dec. 2, 2025 /PRNewswire/ -- In commemoration of the 110th anniversary of Moutai's debut and award-winning at the Panama-Pacific International Exposition and the 10th anniversary of San Francisco Moutai Day, the Kweichow Moutai delegation led by Group Vice General Manager Zhang Guichao will arrive in New York City for a week of U.S. tour on December 3, Eastern Time (U.S.). By returning to the very place where it first gained global recognition, Moutai is showing the North American market its drive to push forward internationally and its firm commitment to speed up the growth of its product sales and cultural presence.The connection between Moutai and the United States goes back more than a century. In 1915, Moutai was first introduced to the world when it won the gold medal at the Panama-Pacific International Exposition in San Francisco, starting its global story. Then, in 2015, San Francisco established "Moutai Day," turning this history into an official friendship. In 2025, ...Full story available on Benzinga.com
Led by Group Vice General Manager Zhang Guichao, the Kweichow Moutai delegation is set to arrive in New York City, embarking on a journey that signifies more than just a business trip. It represents a return to the roots of Moutai's global recognition, underscoring the company's ambition to strengthen its international presence and accelerate growth within the North American market.
The link between Moutai and the United States is deeply embedded in history. The 1915 Panama-Pacific International Exposition in San Francisco served as the stage for Moutai's introduction to the world. The gold medal awarded at the exposition marked the beginning of Moutai's journey to becoming a globally recognized brand. This pivotal moment established a lasting connection between the spirit and the American market.
A century later, in 2015, San Francisco further solidified this bond by officially declaring "Moutai Day." This declaration not only honored the historical significance of the 1915 exposition but also formalized a friendship between the city and the iconic spirit.
The 2025 anniversary celebration promises to be a grand affair, highlighting Moutai's commitment to both product sales and the promotion of its rich cultural heritage on an international scale. By revisiting the site of its initial triumph, Moutai hopes to deepen its engagement with the North American market and further cultivate the cultural dialogue that began over a century ago.