News
November 18, 2025
From pop icon to wine mogul: Kylie Minogue’s mindful new era and the low-alcohol rosé she invented by accident
With her low-alcohol Petit Rosé topping wine sales charts, Kylie Minogue tells Hannah Twiggs why mindful drinking is the new glamour – and her latest act of reinvention
**From pop icon to wine mogul: Kylie Minogue’s mindful new era and the low-alcohol rosé she invented by accident**
Kylie Minogue, the undisputed princess of pop, has conquered the charts for decades, and now she's making waves in a completely different arena: the world of wine. But this isn't just another celebrity endorsement; Minogue has genuinely reinvented herself as a savvy businesswoman with a passion for accessible, delicious wine. And her latest venture, the low-alcohol Petit Rosé, is proving to be a runaway success, topping sales charts and redefining what it means to enjoy a glass of wine.
In a recent interview with Hannah Twiggs, Minogue revealed the surprising story behind her foray into the wine industry and the accidental creation of her wildly popular Petit Rosé. It wasn't a calculated move, but rather a natural extension of her own evolving lifestyle. As she explained, "mindful drinking is the new glamour." This philosophy resonates with a growing segment of the population seeking a more balanced approach to enjoying alcoholic beverages.
The Petit Rosé, with its lower alcohol content, perfectly embodies this shift. Minogue emphasizes that it allows people to savor the taste and experience of wine without the heavier effects of traditional varieties. The "accidental" part, as she hinted to Twiggs, likely refers to the organic evolution of her wine-making process, perhaps experimenting with different blends and techniques until she stumbled upon the perfect formula for a light and refreshing rosé.
Her success isn't just about slapping her name on a bottle. Minogue is deeply involved in the entire process, from selecting vineyards to crafting the final product. She brings the same dedication and attention to detail to her wine business as she does to her music, ensuring that every bottle reflects her commitment to quality and enjoyment.
The pop star's transition into the wine industry highlights her ability to constantly evolve and adapt. While she remains a beloved figure in the music world, her success in the wine market demonstrates her entrepreneurial spirit and her keen understanding of consumer trends. Kylie Minogue is proving that reinvention isn't just about changing your image; it's about embracing new passions and creating something truly exceptional. With her mindful approach and her chart-topping Petit Rosé, she's raising a glass to a new era of glamour and responsible enjoyment.
Kylie Minogue, the undisputed princess of pop, has conquered the charts for decades, and now she's making waves in a completely different arena: the world of wine. But this isn't just another celebrity endorsement; Minogue has genuinely reinvented herself as a savvy businesswoman with a passion for accessible, delicious wine. And her latest venture, the low-alcohol Petit Rosé, is proving to be a runaway success, topping sales charts and redefining what it means to enjoy a glass of wine.
In a recent interview with Hannah Twiggs, Minogue revealed the surprising story behind her foray into the wine industry and the accidental creation of her wildly popular Petit Rosé. It wasn't a calculated move, but rather a natural extension of her own evolving lifestyle. As she explained, "mindful drinking is the new glamour." This philosophy resonates with a growing segment of the population seeking a more balanced approach to enjoying alcoholic beverages.
The Petit Rosé, with its lower alcohol content, perfectly embodies this shift. Minogue emphasizes that it allows people to savor the taste and experience of wine without the heavier effects of traditional varieties. The "accidental" part, as she hinted to Twiggs, likely refers to the organic evolution of her wine-making process, perhaps experimenting with different blends and techniques until she stumbled upon the perfect formula for a light and refreshing rosé.
Her success isn't just about slapping her name on a bottle. Minogue is deeply involved in the entire process, from selecting vineyards to crafting the final product. She brings the same dedication and attention to detail to her wine business as she does to her music, ensuring that every bottle reflects her commitment to quality and enjoyment.
The pop star's transition into the wine industry highlights her ability to constantly evolve and adapt. While she remains a beloved figure in the music world, her success in the wine market demonstrates her entrepreneurial spirit and her keen understanding of consumer trends. Kylie Minogue is proving that reinvention isn't just about changing your image; it's about embracing new passions and creating something truly exceptional. With her mindful approach and her chart-topping Petit Rosé, she's raising a glass to a new era of glamour and responsible enjoyment.
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Entertainment