Breda University develops VR tool to resist alcohol temptation during festive season
News December 01, 2025

Breda University develops VR tool to resist alcohol temptation during festive season

BREDA, Netherlands, Dec. 1, 2025 /PRNewswire/ -- With the festive season approaching, traditionally a risky period for people recovering from alcohol addiction, researchers of Breda University of Applied Sciences (BUas), Novadic-Kentron (NK) and Thalamusa offer help with Virtual and...

BREDA, Netherlands – As twinkling lights begin to adorn city streets and the air fills with the promise of holiday cheer, a team of researchers in Breda is working to provide a unique form of support for individuals battling alcohol addiction. Breda University of Applied Sciences (BUas), in collaboration with addiction treatment center Novadic-Kentron (NK) and technology firm Thalamusa, has developed a cutting-edge virtual reality (VR) tool designed to help users resist the temptation to drink during the festive season.

The festive season, with its abundance of social gatherings and celebratory drinks, can be a particularly challenging time for those in recovery. The constant exposure to alcohol and the pressure to participate in drinking traditions can trigger cravings and increase the risk of relapse. Recognizing this vulnerability, the research team has created a VR experience that simulates realistic social situations where alcohol is present.

The VR tool immerses users in virtual environments mirroring common holiday scenarios, such as Christmas parties, New Year's Eve gatherings, and family dinners. Within these simulations, users are confronted with virtual characters offering them drinks and engaging in conversations that might typically lead to alcohol consumption. The user can then practice strategies for resisting temptation in a safe and controlled environment.

The developers emphasize that the VR tool is not intended to replace traditional therapy or support groups but rather to serve as a supplementary resource. It offers a practical and accessible way for individuals to rehearse coping mechanisms and build confidence in their ability to navigate challenging social situations without succumbing to alcohol cravings.

Researchers believe that the immersive nature of VR can be particularly effective in triggering realistic emotional responses, allowing users to develop and refine their strategies in a way that traditional role-playing exercises might not achieve. By providing a safe space to confront and manage potential triggers, the VR tool aims to empower individuals in recovery to enjoy the festive season without jeopardizing their sobriety. The project is expected to undergo further testing and refinement in the coming months, with the hope of making it widely available to addiction treatment centers and individuals seeking support in the near future.
Category: Politics